Ghanaian multiple award winning rapper and lyricist, Sarkodie has advised upcoming Ghanaian musicians to look beyond radio hits and build their career to make lasting impact.
Ghana’s rap Landlord, took to his X page to speak on the change the digital era has brought regarding an artiste’s performance and reach. “to all up and coming musicians… this era is a bit crazy because you feed off instant feedback to assess your career,” he explained.
The rap star revealed that the desire of green horns in the music industry to have their records being labelled as hits on radio waves, ticks one out of many boxes to be successful in the music industry. “…but that ain’t realistic and I know it’s almost impossible to do otherwise but you have to try… just keep your head under the water and keep going”
Sarkodie encourages artistes to enjoy every phase within their journey of making music and be sure to make good music for their core audience. “most importantly make sure you enjoy your art. Not every song will be huge on the airwaves but that means nothing, just make good art for your core audience and stay consistent !”
See post below:
Quick one : to all up and coming musicians… this era is a bit crazy because you feed off instant feedback to assess your career but that ain’t realistic and I know it’s almost impossible to do otherwise but you have to try… just keep your head under the water and keep going ..…
— Sarkodie (@sarkodie) May 1, 2025
