Ghanaian content creator and entrepreneur Jeffrey Nortey has credited collaboration as one of the key factors that propelled his rise in the content creation space.
Speaking to Princess AJ on Y107.9FM’s Dryve of Your Lyfe, Nortey revealed that partnering with other creatives gave his content the professional touch it needed to stand out during the early stages of his career.
According to him, many of his skits gained traction because of the talented individuals he consistently worked with behind and in front of the camera, stressing that collaboration remains essential for anyone looking to grow in the industry.
Reflecting on his breakthrough, Nortey recounted how the popular VIBES series came to life. He disclosed that he only joined the project after replacing another actor who was unavailable. However, the on-screen chemistry between himself and Big Ghun resonated strongly with audiences, turning the series into a massive success and establishing him as a recognised figure in Ghana’s film and content creation industry.