A refined new destination where thoughtful design, smart technology and personal service come together to help Ghanaian customers create better everyday moments.
– ROCH Electronics has officially opened its Exclusive Premium Showroom in the Industrial Area, Accra – a purpose-built brand destination where sophisticated design, smart technology and personal guidance come together to help customers create homes and businesses that feel more comfortable, confident and connected.
Appliances sit quietly at the heart of everyday life: the meal prepared with care, the family gathered around a favourite programme, fresh clothes ready for a new day and the comfort of a cool room after the Accra heat. The showroom brings ROCH’s Live Smarter promise into these real moments, giving visitors the opportunity to explore televisions, refrigerators, air conditioners, washing machines, chest and display freezers, water dispensers, blenders, kettles, microwaves and irons.
Designed as more than a conventional retail outlet, the space presents each category in a refined, welcoming environment. Customers can experience product design, functionality and everyday usability first-hand, compare features at their own pace and receive attentive guidance from trained representatives.
“ROCH is built on the belief that a home should feel more comfortable, more confident and more connected to the people who live in it,” said Vinod Makwana, Director and Board Member. “This showroom is our promise to Ghana: premium appliances, thoughtful service and a brand experience worthy of the trust families place in us.”
Bhavesh Lalchandani, Chief Executive Officer, added: “An appliance becomes part of life’s everyday moments – the meal prepared for family, the cool room after a long day and the match watched together. Our ambition is to make each of those moments better through technology that is elegant, relevant and dependable.”
“Today’s opening makes the ROCH experience more personal and more tangible,” said Amit Mahajan, Chief Marketing Officer, ROCH Electronics Ghana. “Customers can see the craftsmanship, understand the technology and choose appliances that complement the way they want to live – with dependable support here in Ghana.”
For ROCH, premium is not defined by appearance alone. It is the complete experience: contemporary design, thoughtful technology, dependable performance, respectful service and the confidence that support remains available after the purchase. The showroom brings those elements together under one roof.
Customer care remains central to the ROCH experience. Products are supported by applicable manufacturer warranties and local after-sales service in Ghana, with specific warranty terms explained at the point of purchase. The brand continues to strengthen access to service and product support as its presence grows.
ROCH serves consumers across 32 African countries and continues to build its presence in Ghana through products designed for modern living, strong retail access and responsive support. The regional presence brings broad experience, while the Ghanaian customer remains at the centre of every local decision. In addition to the new showroom, ROCH products remain available through Ezone showrooms and authorised dealers nationwide.
More than a new retail address, the ROCH Exclusive Premium Showroom is a statement of long-term confidence in Ghana and of the brand’s commitment to being present in the moments that matter. Customers are invited to visit the showroom in the Industrial Area, Accra, experience the ROCH range and imagine how their own everyday spaces can Live Smarter.
About ROCH Electronics
ROCH Electronics is a home and lifestyle appliance brand serving consumers across 32 African countries. Guided by the promise Live Smarter, ROCH offers televisions, refrigerators, air conditioners, washing machines, freezers, water dispensers and a broad range of small domestic appliances. In Ghana, ROCH products are available through Ezone showrooms and authorised dealers nationwide, supported by local after-sales care. Follow @rochelectronicsghana on Facebook and Instagram.