Public Relations Archives - YFM Ghana https://yfmghana.com/tag/public-relations/ Yearn for More Wed, 01 Jul 2026 13:32:17 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://yfmghana.com/wp-content/uploads/2021/04/elementor/thumbs/yfm-site-logo-1-1-paiorugew61igeoab8jlh6jwa5mge394s43rvuf59w.png Public Relations Archives - YFM Ghana https://yfmghana.com/tag/public-relations/ 32 32 PR Professionals Embrace AI at WPRD Festival 2026 MasterLAB https://yfmghana.com/pr-professionals-embrace-ai-at-wprd-festival-2026-masterlab/ https://yfmghana.com/pr-professionals-embrace-ai-at-wprd-festival-2026-masterlab/#respond Wed, 01 Jul 2026 13:32:16 +0000 https://yfmghana.com/?p=140066 As part of activities marking the sixth edition of the World Public Relations Day (WPRD) Festival, Global Media Alliance (GMA), in partnership with Women in PR Ghana (WiPR Ghana), hosted the PR x AI MasterLAB, an immersive learning experience designed to equip communications professionals with practical Artificial Intelligence (AI) skills. The masterclass brought together public […]

The post PR Professionals Embrace AI at WPRD Festival 2026 MasterLAB appeared first on YFM Ghana.

]]> https://yfmghana.com/pr-professionals-embrace-ai-at-wprd-festival-2026-masterlab/feed/ 0 WPRDFestival 2024: Maximizing impact, ensuring ROI with PR measurements https://yfmghana.com/wprdfestival-2024-maximizing-impact-ensuring-roi-with-pr-measurements/ https://yfmghana.com/wprdfestival-2024-maximizing-impact-ensuring-roi-with-pr-measurements/#respond Thu, 06 Jun 2024 16:54:46 +0000 https://yfmghana.com/?p=129372 The most pressing question in Public Relations (PR) practice is how to measure the effectiveness of PR efforts and the return on investment (ROI). Understanding how to quantify success and see a tangible return on investments in PR works is crucial for every practitioner. Measuring the impact of PR and its ROI helps demonstrate the […]

The post WPRDFestival 2024: Maximizing impact, ensuring ROI with PR measurements appeared first on YFM Ghana.

]]> https://yfmghana.com/wprdfestival-2024-maximizing-impact-ensuring-roi-with-pr-measurements/feed/ 0 World Public Relations Day Festival 2024 puts spotlight on AI, Sustainable PR https://yfmghana.com/world-public-relations-day-festival-2024-puts-spotlight-on-ai-sustainable-pr/ https://yfmghana.com/world-public-relations-day-festival-2024-puts-spotlight-on-ai-sustainable-pr/#respond Tue, 07 May 2024 13:17:55 +0000 https://yfmghana.com/?p=128660 Accra, May 2, 2024 – In an era marked by unprecedented challenges and transformative shifts, the significance of public relations (PR) professionals has reached new heights and has never been more crucial. To celebrate this year’s World Public Relations Day (WPRD), the PR community will converge for the highly anticipated 2024 World Public Relations Day […]

The post World Public Relations Day Festival 2024 puts spotlight on AI, Sustainable PR appeared first on YFM Ghana.

]]> https://yfmghana.com/world-public-relations-day-festival-2024-puts-spotlight-on-ai-sustainable-pr/feed/ 0 PR and Globalisation: A look at the challenges and Opportunities for the industry https://yfmghana.com/pr-and-globalisation-a-look-at-the-challenges-and-opportunities-for-the-industry/ https://yfmghana.com/pr-and-globalisation-a-look-at-the-challenges-and-opportunities-for-the-industry/#respond Mon, 03 Oct 2022 15:08:16 +0000 https://yfmghana.com/?p=120521 One major social force influencing the future of public relations is Globalisation. Money, products, materials, information and people flow swiftly across national boundaries today than ever. Advances in technology have enabled and accelerated this flow and the resulting international interactions and dependencies. These technological advances have been especially pronounced in transportation and telecommunications. Improvements in […]

The post PR and Globalisation: A look at the challenges and Opportunities for the industry appeared first on YFM Ghana.

]]> https://yfmghana.com/pr-and-globalisation-a-look-at-the-challenges-and-opportunities-for-the-industry/feed/ 0