APM World, the Ghanaian-born Creative behind Burna Boy’s “ItoldThem” Mag and Grammy-nominated Album Cover Image, has a dream of shooting 500 horses, hosting a gallery show and unveiling an already finished documentary in Ghana this year.
Basking in all the glory on a personal level during an interview on YFM’s “Dryve of Your Lyfe” with Kojo Manuel, APM World said “This year, we are shooting 500 horses”, states APM World, and even when he is poked a little harder, he still keeps some of the inner workings close to his chest: “I would rather prefer people follow me on this journey and not let out too many details”.
He also added: “there’s a documentary about my first project titled “Hopes and Dreams”, I filmed from 2015 — December 2019 which tells a compelling story about Kids in Jamestown” he revealed, while intentionally keeping a little more under the radar – for now at least.
Around the time of the interview, Safo Newman, a new highlife sensation, was making waves on socials with a single, dubbed “Akokoa”, attracting media attention and top hit lists on Apple Music. APM World expressed satisfaction with his sound and his openness to work with him and the upcoming hip-hop star, “Xlimkid”.
As to whether the Music inspired many of his shots, APM World referenced Burna Boy, Stonebwoy, Yemi Alade, Black Sherif and Bnxn among others.
Since 2015, APM World has been the brain behind some of the spectacular photographs and films of Afrobeat superstars. His recent work was the cover image of Burnaboy’s “ItoldThem” Album and Mag.
His photography hobby transitioned into an international brand when he started directing creative works for African superstars, including Burnaboy, Davido, Asake, Bnxn (fka. Buju), Stonebwoy, Wizkid, Black Sherif, Ruger, Kwesi Arthur, Gyakie, Show Dem Camp, M.anifest, Firebwoy among others, during their American/European tours, especially in New York since 2015.
