Sound to Soul, Africa’s premier experience-driven music marketing and curation agency, and Audiomack, a leading artist-first music discovery platform, today announced a landmark strategic partnership. Together, the two entities will transform the auditory landscape of physical and digital environments, bridging the gap between streaming and the real-world “Space.”
Sound to Soul which currently powers the atmosphere for major hubs such as ANC Mall, ANC Corner, Ghud Park, Starbites, Pinocchio and etc. will become an official curation partner for Audiomack. The collaboration introduces a new series of “Spaces” playlists expertly curated soundtracks designed to integrate African music into high-end retail, hospitality, and community hubs Ghana.
Redefining the “Space” for African Music With Audiomack’s deep-rooted influence surpassing 58 billion streams from African Artist to date and Sound to Souls’ expertise in sensory branding, this partnership provides a massive visibility boost for emerging talent. By moving beyond the mobile app and into physical commercial environments, the initiative creates new, organic touchpoints for artist discovery.
Audiomack and Sound to Soul announce strategic partnership to revolutionize music curation for spaces
Bampoe-Abu, Founder of Sound to Soul. “This partnership is a commitment to the African creator. We are taking the sounds of Africa and making them the soundtrack to global experiences, ensuring our culture is heard, felt, and
celebrated everywhere.”
Charlotte Bwana, VP of Marketing at Audiomack, added: ‘Audiomack has always been about moving the needle for independent artists. Partnering with Sound to Souls allows us to take that mission into the physical world, ensuring
that the next African superstar is discovered not just on a phone, but in the very places people live, shop, and socialize.’”
Partnership Highlights:
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● Curated for Context: A series of “Space-Specific” playlists optimized for mood and atmosphere, tailored specifically for commercial environments.
● Spotlight on Emerging Talent: Prioritizing rising African artists, granting them direct access to Audiomack’s 50M+ monthly active users and the physical audiences of Sound to Souls’ partner locations.
● Data-Driven Discovery: Utilizing Audiomack’s hyper-local geo-charts to highlight regional trends, from the global Amapiano surge to the next wave of Alté and Highlife.
● New Brand Frontiers: Creating a unique avenue for brands to advertise within curated physical environments through synchronized digital and acoustic storytelling.
● Curated for Context: A series of “Space-Specific” playlists optimized for mood and atmosphere, tailored specifically for commercial environments.
● Spotlight on Emerging Talent: Prioritizing rising African artists, granting them direct access to Audiomack’s 50M+ monthly active users and the physical audiences of Sound to Souls’ partner locations.
● Data-Driven Discovery: Utilizing Audiomack’s hyper-local geo-charts to highlight regional trends, from the global Amapiano surge to the next wave of Alté and Highlife.
● New Brand Frontiers: Creating a unique avenue for brands to advertise within curated physical environments through synchronized digital and acoustic storytelling.
