The “Ghanaians Against Child Abuse (GACA)” campaign conceptualized by Ogilvy Ghana and executed in partnership with the Government of Ghana and UNICEF has been ranked at position 11 out of the top 40 global PR campaigns at the recently held SABRE Awards in Washington, USA.
The campaign beat over 5,000 entries submitted globally to the prestigious SABRE Awards competition which identifies and rewards the best communication and PR campaigns.
Regional Managing Director, Ogilvy Africa, Akua Owusu-Nartey said: “We are humbled yet proud. This award reflects our commitment to driving meaningful change through the work we do. The UNICEF campaign gave us an opportunity to empower communities with knowledge and begin to shape a new narrative – we appreciate this client immensely”.
GACA is a social drive that seeks to eradicate the acceptance of any social and cultural practices that exploit children or have negative consequences on them. So far, a total of five million people have been engaged through traditional and social media channels in a bid to address the issue in Ghana.
The campaign is led by the Government of Ghana, in collaboration with UNICEF and with the support of Global Affairs Canada, the Korea International Co-operation Agency (KOICA) and the United States Agency for International Development (USAID).
Ogilvy Ghana, a subsidiary of WPP Scangroup, is one of the largest marketing communications networks in Ghana and has been helping transform brands for over 10 years.
Bharat Thakrar, the Group CEO of WPP Scangroup said, “We’re ecstatic to have been recognized at the Global SABRE Awards that shine a spotlight on the best communication campaigns globally. This award is a reflection of our commitment to creativity and the effectiveness of innovative campaigns that meet the dynamic needs of our clients across Africa. I congratulate the Ogilvy Ghana team for being able to achieve tangible impact for the client and community with this campaign.”
The winners of the Global SABRES awards are the elite of the elite, representing best practice in different categories ranging from social media, social responsibility, public affairs, employee communications and more.
“Every day, our work will continue selling something important; from refreshment, to protecting your money, connecting with people or giving children the right nutrition. Forward and upwards”, added Akua Owusu-Nartey.
Here are the 40 best campaigns for the 2019 Global Sabre Awards, ranked from 1-40
- Every Baby is a Gerber Baby: Sparking a Global Conversation on Inclusion – Gerber with Edible
- Protect her Wings! – MSD Romania with Rogalski Damaschin Public Relations
- #CoverTheProgress – Discover Puerto Rico with Ketchum
- The cUUpcakes – Roche Hong Kong Limited with DNA Medical Communications
- #RepresentLove – Tinder with M Booth
- Fighting Financial Exclusion in Brazil – Airfox with Sherlock Communications
- Pu:rest – A Waste Water Beer – Carlsberg Sweden, IVL Swedish Environmental Institute & New Carnegie Brewery with BCW Stockholm
- The Global Four-Day Movement – Perpetual Guardian with Alexander PR
- The Oh Henry! 4:25 Bar Launch – The Hershey Company with UM, Mint, Reprise, Anomaly
- Big Mac 50th Anniversary – McDonald’s with Golin, The Marketing Store, Design by Disruption, Osborne Coinage, Moving Picture Company
- Ghanaians Against Child Abuse (GACA) – Unicef and Government of Ghana with Ogilvy Ghana
- Dear Condom – RFSU (the Swedish Association for Sexuality Education) with House of Radon
- Nikkei Blend – Nikkei with Dentsu
- Wings for Our Girls – Mahindra Group with Adfactors Group
- How an Unknown Startup Went Against Tech Favorite: Elon Musk – Thor Trucks with The Bulleit Group
- Purple Purse: Overshare the Invisible – The Allstate Foundation with MSL
- Fabric – Siemens with Atmosphere and the King James Group
- My Special Aflac Duck – Aflac with Marina Maher Communications, FleishmanHillard, Ken Willis International, CSE, Carol Cone ON Purpose, Nation of Artists
- The Christmas Advert That Never Was – Iceland Foods Ltd with Weber Shandwick
- I Love My Balls – Liga Contra el Cáncer Perú with Orange 360 and Wunderman Thompson
- Explains A Lot – Burger King with Coolr
- Prescribed to Death – National Safety Council with Ketchum, Energy BBDO, m ss ng p eces, The Mill, Flare, PHD
- Old Milk – Coop with Edelman, Stockholm and Edelman, London
- From Rubbish to Roads – Turning Waste Plastics and Toner into Better Quality Asphalt Roads – Close the Loop with Market Eye
- Energy for Life: A Year in Communications – Abu Dhabi National Oil Company
- Work Does Not Discriminate – Confederation of Finnish Industries (EK) with Miltton
- Exclusive the Rainbow – Skittles with ICF Next
- Yeh Diwali HONOR Wali’ (A Diwali with Honor) – Honor with Genesis BCW
- Victory Fridge – ABInbev, Bud Light with 3PM Agency (Weber Shandwick in partnership with PMK-BNC)
- Cabcharge Digital Pass – An Australian-First Digital Taxi Ticket – Cabcharge Australia with Howorth Communications, part of opr Agency
- Bad Luck Boxers – P&G Gillette with Ketchum Brazil (part of MMK+)
- #22Victories – Medela with Ogilvy
- John Legere for CEO of the Year – T-Mobile with Porter Novelli
- Target’s Turnaround – Target
- Balletfestival – The Royal Danish Theatre with HAVE Communications
- Raising the Bar: A Stock Imagery Refresh – Anheuser-Busch (Elevate Platform) with Praytell
- May is for Mothers | Merck for Mothers – Merck for Mothers with Marina Maher Communications
- Let People Speak #Nooutsidefoodincinema – PVR Cinemas with Avian WE
- Primrose Schools Helps Working Parents #LetGuiltGo – Primrose Schools with Jackson Spalding
- Prosocial: Changing the Conversation Around 13 Reasons Why – Netflix with Zeno Group
