The 2025 edition Guinness Accravaganza touted as the Smooth Edition marked a night out of music, camaraderie and smooth scenes at the Ghud Park in Accra on Saturday, March 29, 2025 to Sunday, March 30, 2025.
Guinness Ghana proudly organizes the highly patronized event this year, as the fifth edition, with a public introduction to the all-new Guinness Smooth beer, bringing a brand new taste and inspiration to all consumers especially the younger generation.
The night featured a star studded list of performances, from contemporaries like Lali and Lola, Ara the Jay and Alor G to renowned Ghana music industry players like Joey B, and reigning TGMA Artiste of the Year, Stonebwoy. Patrons were thrilled with refreshing routines and sounds of their favorite tunes from the best acts and collectives.
Brand Manager of Guinness Ghana, Wilma Amoo-Osae speaking to YFM explained that this year’s edition highlights the consistent efforts of Guinness to give patrons a fresh experience every year.
She shared more insights on the special name ascribed to the 2025- the Smooth Edition, revealing that it marked the official consumer launch of the newest addition to the Guinness beverage collection, Guinness Smooth. “Guinness Smooth is a brand made for the young people, to be co-created by the youth. So it is lighter, less bitter, has the vibe. So after listening to our younger consumers, we created something that they could make theirs. So for Guinness Smooth we say ‘Make It Yours'”
Guinness Accravanganza-Smooth Edition ignited the beauty of Ghanaian culture through arts and fun filled activities all across Ghud Park, crowning it all up with the great tunes from some of Ghana’s finest acts.
