Nike has launched its first ever German “Just Do It” campaign with a 3-minute video that highlights the new generation of German athletes.
Did you know Germany had never had its own “Just do it” campaign? Well, until now. Nike has released its first ever German “Just Do It” campaign, featuring the new generation of German athletes and their will to succeed and change things through the power of sport.
Helden (Heroes) was directed by John Hillcoat and includes German athletes boxer Zeina Nassar, NBA player Moe Wagner, soccer players Giulia Gwinn and Mario Götze and many more. The campaign tagline – “Du tust es nie nur für dich” (“You never do it just for yourself”) – aims to gather people and inspire them to do more, as athletes and as heroes.
And if you can’t the song out of your head… That’s the German version of the below gold nugget from the late Davie Bowie.
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