Joshua Anane Denkyi, Chief Executive Officer of fast-rising food and beverage company, Deedeo Foods Ghana, has advised graduates to carefully consider their choices before settling for entrepreneurship.
According to him, entrepreneurship is not for everyone and as such, there is nothing wrong if one wants to work under an employer.
Speaking to Y107.9FM’s Dorothy Cornelius on the Weekend Rush show, Joshua expressed: “A lot of people are striving to get jobs. But from my experience, I would say if there is a way you could find a job on the job market, do that because entrepreneurship is not for everybody. It is a tough road to go down on.”
He added that even if one settles for entrepreneurship, such a person must “leverage the people in your life well.”
“Fortunately for me, I made a lot of good friends so some gave me the stuff I needed to start my business without actually paying for it upfront,” he said.
Sharing how his Deedeo business started, the CEO said that after he had completed his national service, there was a bleak chance of employment so he ventured into entrepreneurship.
According to him, his specialization in the food business was inspired by one Professor who shared that everyone could get into the food business because it was not a capital-intensive business at the time.
