Director of Brand and Media partnerships for the African continent at Audiomack, Charlotte Bwana has attested to the impact and influence YFM is making on supporting musicians in Ghana and their music.
Joining Audiomack in 2019, Charlotte has bagged partnerships and collaborations for Audiomack with big African multimedia companies and radio stations that are mainly focused on pushing African music to a global level over the years and YFM is no exception.
She made this intriguing statement in an interview on Y107.9FM’s Dryve of Your Lyfe with host Kojo Manuel as she expressed the essence of Audiomack’s partnership with YFM. “YFM is a very big family; ideally partnerships like Audiomack with YFM creates a way for us to create platforms for people to be heard and to be discovered.” she revealed.
Charlotte believed that Audiomack in partnership with YFM creates a platform that pushes not only Ghanaian music but also African music to a global level.
As a music expert and African ambassador who seeks to make Africa heard in all precincts of the globe she stated that “I just want people to remember that our time is now; celebrate the music, the culture, the food and be a very proud African.”
Other African brand partnerships she has had a hand in with Audiomack are Beat FM Lagos, Y FM South Africa, Afrochella, Diageo, Sportscene South Africa, and Ziikii Media East & South Africa.
By: Kobina Badu Baidoo
