YFM, a subsidiary of Global Media Alliance is located and operates in Accra on the radio frequency 107.9FM, in Kumasi on the frequency 102.5FM and in Takoradi on the frequency 97.9FM, forming what is commonly referred to as the Y Triangle.
YFM’s main target audience is Ghana’s young and youthful audience who are characterised by their imaginative, curious and ambitious nature. Over the years the Y Triangle has been able to attract massive followers since it gained relevance as a result of a high level of consistency since its coming into existence in the year 2008.
After earning its name as the best Urban entertainment radio station, YFM employs a blend of lifestyle and entertainment shows and is the dial of choice for Ghana’s urban youth. YFM seeks to continuously bring entertainment to the doorstep of its listeners and serve as a number one stop to the youth as its tagline says; “Frequency for the young and the young at heart.”
The Yzz Up and Level Up campaign, an initiative of YFM Ghana started as an intensive and educational journey/campaign on all matters concerning the Coronavirus disease; what it is, its implication and measures to safeguard one from it.
Another main aim of the Yzz Up campaign is to teach the general public the proper way of wearing the masks i.e., to cover both the nose and the mouth, to push/ sensitize the general public on the various safety measures there are to help fight the virus and also to debunk all misinformation, myths and misconceptions of the Coronavirus.
With each station in the Y Triangle handling various topics every day, the Yzz Up campaign also seeks to clear the air on fears and myths expressed by the general public concerning the Covid-19 vaccine. In as much as the campaign is to educate the general public, each station has special segments that allow their listeners to phone in and share their experiences since Covid19 entered the shores of Ghana and also the challenges of adapting to a new normal.
The Yzz Up campaign not only seeks to reach out to its listeners but also to reach out to students who have one way or another found their way to campus. To make the educational journey fun and engaging, regular listeners stand the chance of winning amazing prizes for tuning in to the Yzz Up drama series.
LEVEL UP AND YZZ UP