lovers in Ghana can now have another taste of Baileys, Baileys delight, which blends luscious taste of African honey with real dairy cream from makers of Baileys Original, which has been officially introduced onto the Ghanaian market.
Speaking to Y fm after the official launch on Thursday, June 23 2021, at the Golden Bean Hotel, Kumasi, the Head of Innovations of Guinness Ghana Limited, Mr. Benjamin Fenyi-Gyesi, talked about what informed the product. He said, ” As a buiness, we believe that ahead of every innovation we need to undergo some level of research so we did a research on this and one of the insights was that a lot of Ghanaian consumers are in duress from the economic hardship and everything going on. We appreciate that in the midst of the chaos and hardship, people still need to stay true to what they hold dear… one of the things people hold dear is life.”
“The research revealled that people want to celebrate life, eapecially the younger people who want to celebrate life everyday and want something which is much more accessible by way of price,” Mr. Fenyi-Gyesi further stated.
He also stated that much thought went into how something already known and enjoyed can be given to consumers in a more accessible variant variant and with acceptable ingredients.
On what informed the flavour ans formulation, the Head of Innovations told Y fm, “One of the flavours that came up top of the research which was quite relevant for us as a market in Ghana was Africa Honey… which when tied into the broad African Tradition and Heritage, it’s truly African.”
He stressed that Baileys delight is not in to do away with Original Baileys but then to complement the Baileys family. “As a brand, you continue to evolve and innovate so you may have a trademark. Guinness has got a lot of variants, it doesn’t substitute one. A true brand which has got high equity continues to innovate and expand its portfolio, ” Mr. Fenyi-Gyesi emphasized.
He called on all to patronise and enjoy Baileys delight as pricing is accessible and relatively cheaper.
Ashanti region is the first to officially launch Baileys delight, as it has proven to be number in locally-produced spirits consumption.