Audiomack’s global #UPNOW campaign has featured popular Ghanaian musician Black sherif, born Mohammed Ismail Sherif.
‘UP NOW’ a campaign on audiomack is an emerging artist program which spotlights and promotes the next generation of global music superstars.
Black Sherif, ‘the golden hitmaker from Ghana’ is the latest artist to be added to the ‘UP NOW’ global campaign as quoted on Audiomack’s official website.
The lean but formidable discography of Sherif, who recently passed the platform’s 100 million global streams milestone, encapsulates his hustler’s tale.
His first upload was in August 2020, but he gained popularity with “First Sermon” in 2021 and later that year gave us “Second Sermon.” Black Sherif’s fame increased in December 2021 as a result of Burna Boy’s appearance on the “Second Sermon” remix.
In March 2022, Sherif released his most introspective song yet, “Kwaku The Traveller.” Cutting and poignant storytelling helped “Kwaku The Traveller” garner over 35 million streams, making it the most-streamed song of 2022 so far on Audiomack and Black Sherif’s biggest hit to date.
“I’ve had Audiomack since high school,” Black Sherif tells Audiomack. “It was the first platform that I used and convinced my friends to listen to my music. It was easier, and it looked professional. It’s been the primary thing for me to connect with my fans and share music.”