Ghana has become a global destination for the world in the past couple of years during the Christmas season. This provides the platform for young talents to showcase their craft and presents a great opportunity for businesses to make gains.
With regards to this trend, Ghanaian rapper, entrepreneur and record producer C-Real, born Cyril-Alex Gockel, has advised young creative talents to ride on the opportunities the festive season presents and make the most out of it.
Speaking on the topic, “How Ghanaian Talents Can Win in December,” during a discussion on YFM’s YHoliday Havoc Twitter space, he shared, “I’m always keen on celebrating the season and making the most of it. We don’t realize it, but it’s a very open market. During the last two months of the year and the first month of the following year, November, December, January, you have so many people who are willing to spend more and are willing to try new things.
There are those who are out looking for new experiences and all.
For me as a business person, I always see an opportunity to capitalize on during such seasons. So I think our talents should also focus on those three months as some sort of cocoa season. This is not just for the musicians, but other talents like set designers, voice-over artists, videographers, among others creatives.”
He also counselled Ghanaian talents to be innovative and extra creative if they wish to sell the best part of themselves and the Ghanaian culture to potential investors and sponsors, rather than just wait to be contacted before getting to work.
C-Real further insisted young talents must always be ready and position themselves strategically to grab the right and best moments of the Christmas season.
The popular record producer believes Christmas in Ghana should not necessarily be about solely expressing the ‘white man’ version of the festive period, but an opportunity for the entire country to portray the Ghanaian culture and what they are made of. “It will be disappointing and a waste of time and money for a foreigner to travel a long distance to witness what is already being practiced in their respective countries. Christmas in Ghana is not just about rice and chicken, but should be more of the fufu with soup dishes, Jollof, and more of the local dishes,” he added.
By: Jude Tackie
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