Renowned record producer and manager of Ghanaian music legend Obrafour, Justice Oteng, better known as Wei Ye Oteng in entertainment circles has advised artistes to make use of the traditional media platforms despite the power and how relevant social media has become to music.
In an interview with Y 97.9 FM’s Hypeman Ferggy during the ‘Y Entertainment Podium’ show, he said;
“Social media is like a crane, it lifts you to the world above your listeners and whiles you stand on that crane you need to scout where you are being celebrated or where your songs are doing well and touch base with the people to start a great expansion to make sure that you move to the world with your hit. But now when the songs are trending on TikTok and Instagram we believe and think we have made it and what we don’t realize is that it is a group of dancers and influencers who use their faces for these promotions for the populace to accept it, but the moment there’s another song and they feel you have no money left, they move to another song and artiste which in turn affects the performance of some songs”.
He further entreated artistes to take advantage of the traditional media forms available to them because they played an integral role in the sustenance of hits in the country and across because of the impact it has on people and how it publicizes artistes during appearances or interviews.
“The mainstream media play an integral role in the sustenance of hits because the moment you go on radio or television and you touch base with the hood and the people it becomes longevity for you the artiste and the music you are pushing. Every day there is an interview on the radio or TV you say something and people pick on it and blow on it, so every moment there is publicity about the artiste and the song unlike when it is left to the mercy of social media”, he added.
Wei Ye Oteng further mentioned that his artiste, Obrafuor, was making preparations to release an album in the coming months.
By: Caleb Asante Annor
Follow us on;
Facebook: Y 97.9Fm
Twitter: @Y979FM
Instagram: @y979fm
Visit www.yfmghana.com for more
