CEO of Glitz Africa, Claudia Lumor, has lamented that Ghanaians have normalized a way of living that is not authentic and was termed as a “fake lifestyle”.
The alumni of University of Westminster, London addressed the issue of Ghanaians patronizing counterfeit consumer products on the Y107.9FM Leaderboard Series with host Rev Erskine, as a blockade to the entrance of high-end brands into the nation.
Claudia Lumor revealed that it would be of greater benefit to patronize locally made products and allow that to inspire high-end brands which will even attract investments. A golden opportunity for job opportunities and international recognition for Ghana is what could be derived from this.
She stated that individuals tend to embrace the counterfeit products because that is what they can afford. But she countered that fact by encouraging individuals to work hard and be able to afford the original merchandise which does not only play a role in making one look good, but also establishes a sense of integrity.
“A policy must be made to check what people patronize and how they import this merchandise into the country,” she highlighted. Claudia believes that if Ghanaians patronize local brands, it will equally have a good look and even promote the Ghanaian market.
By: Kobina Badu Baidoo