• About
  • Advertise
  • Privacy & Policy
  • Contact
YFM Ghana
  • News
    • YFM Accra
    • YFM Kumasi
    • YFM Takoradi
  • Entertainment
    • International Entertainment
  • Technology
  • Sports
  • Holiday Havoc
  • YHotSquad
  • Y-Army
  • Contact
No Result
View All Result
  • News
    • YFM Accra
    • YFM Kumasi
    • YFM Takoradi
  • Entertainment
    • International Entertainment
  • Technology
  • Sports
  • Holiday Havoc
  • YHotSquad
  • Y-Army
  • Contact
No Result
View All Result
YFM Ghana
No Result
View All Result
Home Features

Identifying the bearings of building a positive brand image

By: Joel Sanco

bmensah by bmensah
January 31, 2022
in Features
0
Identifying the bearings of building a positive brand image

Identifying the bearings of building a positive brand image

0
SHARES
4
VIEWS
Share on FacebookShare on TwitterShare on Whatsapp

When we talk about brand identity, every brand has its unique identifier(s) and that always need to be improved, sustained and protected. Most often than not, some brands believe their brands can never be touched and even if it is, the stain will wash of by itself and that is a myth worth dispelling.

Public Relations (PR) exist to position a brand or organization in a positive light and this is hinged on a solid strategy which has plans and activities right to the implementation stage of the story telling mission to salvage the brand or peak it.

Head of Public Relations (PR) at leading Integrated Media & Entertainment and foremost PR Consultancy Company in Ghana, Paa Kwesi Forson, asserts that one’s brand image stands out because of a service or product they offer, and that image can suffer a huge blow if their services and products are attacked, without the company taking any conscious efforts to repair it or get their version of events out there.

“A company may have been selling a particular product for years without incident until a one customer has a bad experience and decides to escalate the situation, plunging the brand in crisis. When this happens, PR becomes the tool used to position the brand, telling its story. With this in mind, you will look for the various touch points and start working and looking at the communication process.”

The PR professional now acting as the sender of the information on behalf of the brand affected will highlight the benefits associated with the product in question. With messaging being critical at this stage, the PR professional has to ensure the credibility of the message, by carefully selecting the mediums being used, also paying critical attention to relatability of message.

After this stage, the channels through which the message is being transmitted must be carefully selected. “Some people listen to you via radio, watch you via television, YouTube and Facebook streaming so you have to know the right channels to use because if you fail to do that the message will not achieve its objective, hence being ineffective.”

The next stage after this is assessing feedback of the work done so far. You sit back to evaluate the advertisement, press releases, interviews and features articles you placed in the various media outlets to know if they were understood and achieved the desired results. “If the message was not received then this is where the brand image starts and one goes on to controlling the narrative.”

As a brand you have the right resources and information about you brand, products and services, and you do not expect someone else to tell your story. “If you don’t control the narrative someone else will. Sometimes there is a crisis situation and you desire to hear the brand affected addressing these concerns but they will do no such thing, letting the rumors taint them. So, controlling the narrative is really important.”

And all these used together effectively and efficiently have a bearing on building a positive brand image.

As a PR professional, you should always show the client results after the successful execution of the campaign as they expect return on their investments. “Make sure the results is always quantifiable.”

The last bit of positive brand image is preparing for change. Circumstances can take a turn without warning and you always need to prepare for the unknown. No one expected the COVID-19 pandemic to hit the world 2 years ago but it did. Some of us never knew working from home was a thing until after the pandemic. With some companies already having a work from home model, they managed to transition with ease but those not prepared took months to recover.

There are always changes in business and we always need to factor the change in our planning so business processes are not disrupted.

Visit https://yfmghana.com/ for more

Tags: GMABCPaa Kwesi Forson
Previous Post

Getting air outside Accra

Next Post

BBNaija Pere announces movie collaboration with Yvonne Nelson

Next Post
BBNaija Pere announces movie collaboration with Yvonne Nelson

BBNaija Pere announces movie collaboration with Yvonne Nelson

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

  • Trending
  • Comments
  • Latest
CEO, Bayport tips on how to unlock opportunities

Be ready for the consequences of your decisions- CEO of Bayport Savings and Loans

GMABC Fantasy League: 2021/2022 prize pot league launched

GMABC Fantasy League: 2021/2022 prize pot league launched

Protect Ghana’s Democracy: Kill the Bill

Protect Ghana’s Democracy: Kill the Bill

Kanye West’s new girlfriend Chaney Jones says she is Ghanaian, insists she’s never had plastic surgery on her face

Kanye West’s new girlfriend Chaney Jones says she is Ghanaian, insists she’s never had plastic surgery on her face

Registration officially opens for YFM’s ‘Rapture’

Registration officially opens for YFM’s ‘Rapture’

YFMs ‘Y Dialogues’ Kickstarts New Series With Issue-Based Voting As The Main Agenda

e.TV Ghana to Broadcast #VGMA2016 Live

"Yesterday was the saddest day in my life" – Soulama Abdoulaye

Shape a better future for yourself by making the right choices – Vodafone CEO advises young ladies

Shape a better future for yourself by making the right choices – Vodafone CEO advises young ladies

Vodafone Virtual Skills Fair Set for 1st September 2022

Vodafone Virtual Skills Fair Set for 1st September 2022

ASAP Rocky charged with felony firearm assault following Hollywood shooting

ASAP Rocky charged with felony firearm assault following Hollywood shooting

HD+ welcomes exclusive African channel Afro Sini HD

HD+ welcomes exclusive African channel Afro Sini HD

Recent News

Shape a better future for yourself by making the right choices – Vodafone CEO advises young ladies

Shape a better future for yourself by making the right choices – Vodafone CEO advises young ladies

Vodafone Virtual Skills Fair Set for 1st September 2022

Vodafone Virtual Skills Fair Set for 1st September 2022

ASAP Rocky charged with felony firearm assault following Hollywood shooting

ASAP Rocky charged with felony firearm assault following Hollywood shooting

HD+ welcomes exclusive African channel Afro Sini HD

HD+ welcomes exclusive African channel Afro Sini HD

YFM, a subsidiary of Global Media Alliance is located and operates in Accra on the radio frequency 107.9FM, in Kumasi on the frequency 102.5FM and in Takoradi on the frequency 97.9FM, forming what is commonly referred to as the Y Triangle.

Follow Us

Browse by Category

  • Arts
  • Campaigns
  • Editorial
  • Entertainment
  • Exclusive Interviews
  • Features
  • International Entertainment
  • International News
  • Lifestyle
  • Loud In GH
  • News
  • Politics
  • Presenters
  • Sports
  • Technology
  • The One
  • Uncategorized
  • YFM Accra
  • YFM Kumasi
  • YFM Takoradi

Recent News

Shape a better future for yourself by making the right choices – Vodafone CEO advises young ladies

Shape a better future for yourself by making the right choices – Vodafone CEO advises young ladies

Vodafone Virtual Skills Fair Set for 1st September 2022

Vodafone Virtual Skills Fair Set for 1st September 2022

  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2022 YFM Ghana - For the young and young at heart.

No Result
View All Result
  • News
    • YFM Accra
    • YFM Kumasi
    • YFM Takoradi
  • Entertainment
    • International Entertainment
  • Technology
  • Sports
  • Holiday Havoc
  • YHotSquad
  • Y-Army
  • Contact

© 2022 YFM Ghana - For the young and young at heart.

International Youth Day
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.