Instagram has ditched its logo for a new purple, orange and pink icon, as well as redesigning its app to make its menus and background entirely black and white.
The former logo, a retro brown and cream camera with a rainbow brush that referenced the iconic Polaroid cameras, was instantly recognisable, but has been radically changed.
Instagram said the new design reflected how the app, bought by Facebook for $1 billion four years ago, had transformed since it was created.
When the app (which was originally called “Burbn”) first became popular, it was known largely for its photo filters and effects that gave images a retro edge. Many people would even take their photos from Instagram and put them on a different network such as Twitter or Facebook.
But over the years it has become a massive social phenomenon in its own right, a major platform for celebrities and advertisers, as well as supporting videos, animations and drawings. The app now has more than 400 million users.
In other words, Instagram is no longer just an app for making your dodgy breakfast and pet photos look somewhat passable.
“We’ve been inspired by all the ways the community has grown and changed, and we wanted to create something that reflects how vibrant and diverse storytelling on Instagram has become,” a spokesman said.
Instagram’s supporting apps – Boomerang, Layout and Hyperlapse have also been given new designs with the same colour scheme.