Isshak Abdullai is a Ghanaian social media and digital media marketing strategist who currently runs the digital platforms of YFM Ghana – the number one music station in Ghana according to GeoPoll. He gained a lot of attention after helping multiple award-winning songstress Wiyaala gain international recognition.
He was employed as Wiyaala’s PR right after she broke away from her group Black N Peach after winning Vodafone Icons in 2011.
He planned and run the PR for her debut effort ‘Rock My Body’ which featured Dancehall star Jupitar and the campaign was so successful she was nominated for two awards in 2013 and eleven awards in 2014 and she won seven awards including ‘Most Promising Artiste in Africa’ at the maiden edition of All Africa Awards in 2013 in Nigeria. He is currently her official PR in Ghana.
Isshak began his media career after senior high school and he interned at Flex Newspaper right after an intensive media training course at Tommy Annan Forson’s RABODEF.
The Google Certified Digital Marketing Professional then moved to Absolute Damage Control to create content for their news portal enewsgh.com before joining YFM to start their website. He got the opportunity to do digital work for Buk Bak and designed the groups official logo.
Isshak in 2008 established his own digital media company OneStoryOnly PR – a marketing agency focused on digital strategy in the arts and sports industry.
In 2015, Isshak joined Obrafour’s Execution Entertainment as digital and PR strategist and later managed Obrafour and helped spark his career with his 2018 hit single ‘Moesha’.
Isshak Abdullai was nominated for Best Online Journalist at People’s Choice Awards in Nigeria in 2009.
He covers the arts, business and culture of music and technology. His personal and research-driven essays and short notes explore music, technology, sports and social media.
He manages YFMGhana.com, the website of Ghana’s number one music radio station with a total of 1.5 million followers on Facebook, Twitter and Instagram.
He has been influencer for Motorola, Nokia, DStv’s ‘Game of Thrones’ and many other technology brands that seek to reach the youth he has access to through his work with YFM.
He started blogging six years ago because he felt he had something different to add to the conversation and Ghana’s youth culture. Since then, his ideas have been featured in several outlets around the world wide web.
In 2018, he ventured into sports by assuming the role of Marketing Manager at Sterling Sports Africa – a sports agency that manages careers of players in Abusua Dwarfs, Miracleland FC and more.
For a person with such a soft voice, He is unusually opinionated.