Pernod Ricard Ghana donates barricades to Ghana Police Service

Pernod Ricard Ghana, a subsidiary of Pernod Ricard Group, a leading producer of wines and spirits, has donated 20 branded barricades to the Ghana Police Service as part of its ‘Metwi a, Mentwa’ road safety campaign to sensitise commercial drivers and commuters on the detrimental effects of drink-driving ahead of the Easter festive season.

The gesture, which is in partnership with Street Sense Organisation (SSO), seeks to create visibility and help intensify this year’s ‘Metwi a, Mentwa’ campaign.

The ‘Metwi a, Mentwa’ campaign, launched in December 2021, is aimed at promoting responsible behaviour among high-risk commercial drivers to provide enhanced and safer transport services for commuters.

Speaking at a brief handover ceremony, Sustainability and Responsibility Manager for Pernod Ricard Ghana, Eunice Osei-Tutu, said the barricades, which will be situated at different locations across Ghana’s major traveling roads, will remind drivers not to drink and drive.

“In line with the fourth pillar of our roadmap, ‘Responsible Hosting’ which is to ensure that we fight alcohol misuse in society by taking action on harmful drinking and that our brands are enjoyed responsibly, we deemed it important to go beyond speaking to drivers as part of efforts to curb drink-drive related accidents.

To intensify this year’s edition, we are partnering with the state’s enforcement agency responsible for road safety in Ghana with these barricades to share our message with the drivers, which is ‘Metwi a, Mentwa! — which means ‘If I will drive, I will not drink’.

“We believe that these barricades on our major traveling roads will remind high-risk commercial drivers about the need to avoid driving under the influence of alcohol. It will also promote responsible behaviour among them and provide enhanced and safer transport services for commuters, especially during the Easter and Christmas festivities”, she added.