A member of the Grammy recording academy and CEO of Grungecake, Richardine Bartee has advised Ghanaian artistes to produce songs in common languages spoken around the world.
Speaking in an interview with Nana Qausi-Wusu (PM) during the ‘Dryve of your Lyfe’ show on Y 97.9 FM, the Grammy U mentor mentioned that if Ghanaian artistes wanted to gain international recognition they had to produce songs in English or Spanish.
“If you want to reach global you have to make music in languages that most people speak, so that will be either English or Spanish,” he said.
Richardine mentioned she was able to understand some of the songs produced by African because she had assimilated herself with the African culture. She further justified her advice by saying other Americans and foreign nationals who were not assimilated with the African culture found it difficult to understand the song.
“This is the thing that I always say to the artistes that reach out to me, sometimes I can understand some of the songs because I have been assimilated to the culture, but another American person can’t understand it. So, it’s like the pidgin is to broken then it’s like ‘ok, we like the beat but what are they saying’ and they kinda get lost and don’t connect to the song,” she added.
She encouraged Ghanaian artistes to continue producing good music and heed her advice to chalk global successes with their music.
Richardine Bartee joined the recording academy in 2016 and has contributed to the success of the prestigious Grammy awards. The Recording Academy was formally called the National Academy of Recording Arts and Sciences; abbreviated ‘NARAS’, is an American learned academy of musicians, producers, recording engineers, and other musical professionals. It is famous for its Grammy Awards, which recognize achievements in the music industry of songs and music which are popular worldwide.
By: Caleb Asante Annor