Samsung has showcased its 2022 line-up of Neo QLED 8K, soundbars, accessories and sustainability initiatives at its virtual Unbox & Discover event. With this new line-up, Samsung aims to redefine the role of television by creating beautifully designed, cutting-edge screens that offer more than just entertainment. This year’s products and features take the screen to new heights by providing one central hub to play, connect, work and more.
“We are focused on creating a seamless experience across all of our products, which allows consumers to effortlessly enjoy all their benefits. The 2022 Neo QLED 8K is designed to fulfil the needs and empower the passion of our consumers, and the innovations are sparked by their experiences,” said Jong-Hee(JH) Han, Vice Chairman, CEO and Head of Samsung Electronics’ DX (Device eXperience) Division. “Neo QLED 8K also has the power to unlock new experiences as the most important device at the centre of the home.”
Samsung’s 2022 portfolio was developed from the vision of ‘Screens Everywhere, Screens for All,’ with TVs at the centre of users’ home and daily lives. In line with this vision, Samsung created devices that seamlessly connect to provide deep personalisation and connectivity ensuring there is a screen fit for every occasion and lifestyle. Historically, TVs and screens have been mainly associated with the act of “watching,” but Neo QLED 8K aims to change this by expanding the user experience.
Neo QLED 8K: The Best Gets Better
The 2022 Neo QLED 8K has been upgraded to bring the large screen experience to another level. At the heart is the Neural Quantum Processor 8K. The latest processor has 20 independent neural AI networks, each analysing the content’s characteristics and picture quality for optimal viewing, regardless of the source.
The Neural Quantum Processor 8K also powers a new technological innovation – Real Depth Enhancer. This scans the screen, and maximises contrast with the background by enhancing the object while keeping the background unprocessed. It works similarly to the way human eyes perceive images in real life so the object on screen stands out against the background.
The processor, combined with the powerful Quantum Mini LEDs, creates lighting that is precise and controlled so bright areas stay bright and the dark space around it stays dark – a feature we have dubbed Shape Adaptive Light Control. For example, the full moon will stay bright against the black night sky.
In fact, Samsung’s all new 2022 QLED received the world’s first ‘Pantone Validated’ certification in display from Pantone, the global authority on colour and creator of the Pantone Matching System (PMS) – meaning the models authentically reproduce more than 2,000 colours as well as the newly added 110 skin tone shades found in Pantone’s guidelines. Additionally, these brilliant colours are comfortable to watch with the new EyeComfort Mode. The feature uses AI technology to automatically adjust the brightness and colour temperature of the screen based on how light or dark the room is combined with the sunset/sunrise information to optimise the most comfortable viewing experience.
Immersive Dolby Atmos Sound with Smart Features
For true immersion, TVs and screens need powerful and nuanced sound to match the rich colours and sharp details. The Neural Quantum Processor 8K’s AI analyses what is on screen in real-time so that the Adaptive Sound features can track and move between speakers to precisely match the movement on screen.
Experiencing Your Screen
To ensure the experience is as seamless as possible, the 2022 line-up is outfitted with new and smarter features and user interface, allowing Samsung TVs and screens to become the central hub to watch content, control devices, play games, work out and more.
Sustainability at the Core with ‘Going Green’
Samsung is always thinking about how the manufacturing process and the use of products impact the Earth’s environment, looking for ways to reduce its footprint and build a better future for the planet.
Making it Personal with Accessories
Each consumer has their unique taste and needs when it comes to TVs, which is why Samsung created new accessories for its 2022 TVs that facilitate entirely new TV experiences.
