Rihanna has announced that her Fenty x Puma collaboration is returning after a hiatus. The singer’s relationship with Puma began when she became creative director in 2014. During her time with Puma, she established a few playful style signatures, such as chunky-soled sneakers and brightly colored bodysuits.
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Her most recent collaboration with Puma was released in 2017, but she later pursued other projects, including launching her ready-to-wear line with LVMH, Fenty. The brand closed down in 2021 due to declining sales.
It is unclear what the new collaboration with Puma will include or when it will arrive. Rihanna’s previous collaborations with Puma were popular among critics and customers.
The star enlisted a select group of friends, including Cara Delevingne, Slick Woods, and Travis Scott, to model for the brand. However, Rihanna was the face of the brand and its most effective ambassador.
Rihanna’s announcement comes during an eventful year for the star. She made a triumphant return to the stage at the Super Bowl halftime show, performing in a bold red boiler suit and breastplate by Jonathan Anderson for Loewe. Rihanna’s performance was her first solo performance in seven years. She also revealed during the show that she is currently pregnant with her second child.
The star received her first Oscar nomination for her track “Lift Me Up” from Black Panther: Wakanda Forever and will perform the song at the ceremony on March 12.
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