Through its Smartphone for All initiative, Telecel Ghana is helping thousands of eligible customers afford a 4G smartphone. Phones that typically retail for GHS1,400 are now available for just GHS350.
The initiative aims to move customers from feature phones, popularly called yam phones and 2G/3G devices to 4G smartphones, widening access to digital services and opportunities across Ghana. Telecel Ghana pairs the devices with tailored voice and data bundles, in-store demonstrations and assisted setup.
A connected smartphone gives customers access to the Telecel Play App, online learning, social media, digital business tools, entertainment and vital information that support personal and economic growth.
Commenting on the initiative, Ing. Patricia Obo-Nai, CEO of Telecel Ghana said, “Having access to a connected smartphone is now the gateway to education, financial services, entrepreneurship and information. The Telecel Smartphone for All initiative is our commitment to making sure that more Ghanaians can access the tools they need to participate fully in the digital economy.”
Smartphone for All reflects Telecel Ghana’s commitment to digital inclusion. It tackles one of the biggest barriers to getting online, the cost of a smartphone.
Aneth Muga, Director of Consumer Business at Telecel Ghana, added: “The cost of a smartphone is still a barrier for many customers. By making a device that normally sells for GHS1,400 available for just GHS350, we are helping more customers afford a 4G smartphone and access opportunities to learn, do business and use every day digital services.”
The phones are currently available in selected retail outlets in Accra and Kumasi where customers will be assisted to set up their devices, install apps and learn smartphone basics. This support addresses both affordability and the lack of confidence that often holds back first-time users.
For traders, artisans, students, transport operators and small business owners, a smartphone opens the door to digital payments, new customers, online education and business management tools.
The initiative supports Ghana’s digital transformation agenda by serving customers who are on 2G and 3G networks but still miss out on the internet economy. It is expected to raise smartphone penetration, accelerate 4G adoption and deepen customer engagement, reinforcing Telecel Ghana’s role as a leader in innovation and digital inclusion.