Ghana’s liquid gold, Star Beer has launched a major National Consumer Promotion (NCP) – Star Win Gold Promotion to reward its loyal consumers with gold bars. Star Beer for the past two consecutive years has won the prestigious Monde Gold international award for its quality taste and is using this opportunity to share this gold with Ghanaians.
Ghana, as one of the world’s leading gold producers and formerly known as the Gold Coast has a rich heritage and Gold plays a central part in many dimensions. Star Beer in celebration of our rich culture and heritage is turning the dreams and aspirations of loyal Star Beer lovers into gold.
The NCP, which will run for three months from now till February 2018 will offer consumers the opportunity to win over GHc3 million worth of amazing prizes including gold bars, hundreds of thousands of free bottles of Star Beer.
Marketing Manager for Lagers at Guinness Ghana Breweries Limited (GGBL), Mr. Carsten Schemmer announced that there will be 200 (2.5g gold bars) to be won instantly during the promotion. “This NCP is to first of all reward our loyal Star Beer consumers and how best to do so but with real Gold which has an emotional connection to Ghana. I am particularly delighted about this promotion as we give back to our consumers. This is an exciting time for our brand and I urge all quality beer lovers to get on board, enjoy a Star Beer and win gold as well as other amazing prizes”
According Mr. Schemmer, promotion labels and crowns will be on both the 330ml and 625ml bottles of Star Beer for consumers to purchase at the various outlets including bars, restaurants, supermarkets etc.
He explained that consumers just have to open a refreshing Star Beer, look under the crown cork and if one finds GOLD inscribed under the crown cock, consumers only have to call the dedicated phone number on the neck label. The Gold will be delivered to the winners by our Gold partners – PMMC Jewelry.
Mr. Schemmer added that consumers are not to make any payments to anyone whatsoever in order to redeem their prizes.
Brewed from the finest quality of barley, malt, and hops, Star beer not only offers every true beer drinker the richest and most refreshing taste in beer, but also celebrate life’s journey and those uniquely Ghanaian values which help you along the way.
Follow the conversation #ShareTheLiquidGold
