Founder and CEO of Glitz Africa and alumni of Kwame Nkrumah University of Science and Technology (KNUST), Claudia Lumor has argued the fashion industry which is undoubtedly one of the industries topping the charts globally has not been regarded as such in Ghana.
According to the entrepreneur and fashion fanatic, the fashion industry is the “second biggest industry globally” but Ghana’s fashion industry is not appreciated because the figureheads of the nation fail to appreciate fashion as an industry to invest in.
She addressed a question asked on the Y107.9 FM YLeaderboard Series hosted by Rev Erskine on how the effort fashion brands in Ghana have made to change the ill narrative associated to fashion in Ghana. “Fashion houses are doing enough for young people in Africa” she stated and also mentioned that African youth do not lack creativity but rather lack the finances to bring their creativity to fruition.
“The fashion industry has been an existing industry but still remains underdeveloped because there’s no structure and investment,” Claudia said as she arrived at the undeniable truth behind the deficiency in Ghana’s fashion industry.
By: Kobina Badu Baidoo