The Luckiest is back for Season 4, with draws to reward more participants and have more reasons to keep tickets coming.
The popular Ghanaian promotional draw officially launched its fourth season in Accra, with a new reward structure that promises instant prizes for participants, alongside a GH₵5 million grand prize up for grabs at the end of the season.
The launch, held at the Kempinski Hotel Gold Coast City in Accra, brought together members of the media, partners and stakeholders as The Luckiest officially kicked off another year of its promotional draw.
The team also walked guests through the different stages of the draw, with everything building up to the grand draw on December 19, 2026.
Speaking at the launch, Chief Executive Officer of The Luckiest, Dennis Adutwum, thanked patrons and participants for sticking with the brand over the past four years, despite the challenges that have come with the journey.
But Season 4, he said, is coming with a different approach.
Unlike previous editions that featured intermittent physical activations, this year’s edition will focus heavily on instant rewards, with more than 500,000 people expected to benefit.
“Last year we did physical activations but this year we are rewarding over 500,000 people with different rewards and prizes and it’s simple. Dial in the code and if you are able to buy a 100 Ghana Cedis, instantly you get a gift or a prize.”
And there is a major prize waiting at the end of it all.
For the first time, The Luckiest will give one participant the chance to walk away with GH₵5 million at the grand draw.
“On the 19th of December we will The Luckiest Grand Draw and whoever will win the Luckiest Ticket will win GHS 5,000,000 but until that time just keep on buying your tickets with the guarantee of a gift when you hit the GHS 100 threshold.”
But the money and prizes are not the only story this season.
The Luckiest is also placing a stronger focus on giving back, with an expanded corporate social responsibility programme designed to create longer-term impact in communities.
CSR Representative for The Luckiest, Angela Bamford, said the company is moving beyond one-off donations and looking at initiatives that can create lasting change.
“In the past we have decided to commit ourselves to some donations but this time, our approach is to make a lasting impact.”
As part of that commitment, Bamford revealed that the company plans to give back 50% of its earnings to its stakeholders, including artisans, security personnel, corporate professionals and executives across different industries.
“Our CEO has committed to give away 50% of our earnings to our stakeholders and part of how we are doing that is through our CSR initiatives across education by instituting scholarships to cover the tuition and hostel fees of students, providing essential equipment for our stakeholders in the cleaning and security sector to efficiently get their work done.”
One of the major projects under this initiative is the Larabanga Learning and Empowerment Centre in the Savannah Region.
According to Bamford, the facility will provide computers, internet access, desks, books, running water and solar power, with the aim of helping to bridge educational and social gaps within the community.
“Our flagship project which is the Larabanga Learning and Empowerment centre in Larabanga in the Savannah Region. We are providing this centre equipped with computers, internet, desks and books, running water and solar power to give back to community and to close the educational social gap within our social structure.”
The launch also came with a little taste of what participants can expect, as a mini draw saw several attendees leave with prizes.
For Season 4, tickets start from GH₵1 and can be purchased by dialing *712# on any network or through The Luckiest’s official web portal.
The new season also comes with a guaranteed gift feature. Participants who reach GH₵100 in cumulative ticket purchases qualify for an instant gift or prize.
With instant rewards along the way, a GH₵5 million grand prize waiting at the finish line and a bigger CSR agenda running alongside the draw, The Luckiest Season 4 is positioning itself as more than just another promotional raffle.