Vodafone poised to lead SME digital agenda

Vodafone wants to entrench its reputation as the digital telco of the future by empowering SMEs this September. The telecommunications company has dedicated this month to helping SMEs to be digitally transformative in the way they operate across all levels.
SMEs play a very crucial role in Ghana’s economy, demonstrating the capacity to contribute enormously to the general economic growth. With the world at an advanced stage of digitisation, Vodafone wants to be at the forefront of the drive to make these businesses relevant and competitive.
A number of initiatives have already been lined up including SME clinics across the regions, a master plan to register 1,000 SMEs online as well as a Masterclass programme, in partnership with CEIBS, to build the capacity of these businesses. The SME Masterclass programme will also train Senior Managers of selected SMEs on key modules including Corporate Governance, Innovation and Entrepreneurship Growth, Financial Management and Social Media.
Commenting on the month, Angela Mensah-Poku, Director at Vodafone Business Solutions (VBS) said:
“We are excited about the comprehensive activities we have put together for our customers. Our support for SMEs in Ghana over the years has seen tremendous results; first for our customers, and then for us as a business. This year will be no different as we continue to empower SMEs to embrace the exciting future. We know how critical mobile financial services are to SMEs. For most companies, it is an integral part of their operations. In view of this, we have also created a unique Vodafone Cash offer to enable SMEs conduct unlimited transactions on the platform at GH¢3 per month throughout the month of September,’’
The high-noon of the SME month will be the Annual SMEGA awards, where thriving companies in the country will be rewarded and acknowledged for a good job done.
VBS continues to play a huge role in developing SMEs in the country by offering them innovative solutions including Smart Business, in its quest to build and connect the thriving SME ecosystem. Smart Business is an industry first, designed to give customers the freedom to choose and create their own voice and data plans. Customers can dial 080 100 10 000 or visit www.vodafone.com.gh/business  to find out more about VBS and the SME month.