• About
  • Advertise
  • Privacy & Policy
  • Contact
YFM Ghana
  • News
    • YFM Accra
    • YFM Kumasi
    • YFM Takoradi
  • Entertainment
    • International Entertainment
  • Technology
  • Sports
  • Holiday Havoc
  • YHotSquad
  • Y-Army
  • Contact
No Result
View All Result
  • News
    • YFM Accra
    • YFM Kumasi
    • YFM Takoradi
  • Entertainment
    • International Entertainment
  • Technology
  • Sports
  • Holiday Havoc
  • YHotSquad
  • Y-Army
  • Contact
No Result
View All Result
YFM Ghana
No Result
View All Result
Home Exclusive Interviews

We need to protect our heritage – Folklore Board Director reacts to Black Panther brouhaha

bmensah by bmensah
September 1, 2021
in Exclusive Interviews
0
YLeaderBoard Series: Nana Adjoa Adobea Asante; the woman behind the redefined Ghana Folklore Board

YLeaderBoard Series: Nana Adjoa Adobea Asante; the woman behind the redefined Ghana Folklore Board

0
SHARES
23
VIEWS
Share on FacebookShare on TwitterShare on Whatsapp

When the Black Panther movie hit the cinemas, Africans and Ghanaians especially were enthused and overly excited as the movie featured a huge piece of the Ghanaian heritage, Kente.

Nana Adjoa Adobea Asante, the acting Director of the National Folklore Board at the time hinted in an interview the fact that the country had the right to sue producers of the movie, Marvel Studios for using the Kente cloth without approval.

When the story broke, most Ghanaians attacked her saying she was supposed to be grateful for Marvel promoting Ghana by using the Kente, but she saw it differently.

Speaking in an interview on the YleaderBoard Series with Rev Erskine on Y107.9FM’s Myd Morning Radio show, she explained that although she cited the possibility of a law suit, she also mentioned the Folklore Board would rather write to them which Marvel replied.

“Hakuna Matata is a Swahili phrase which means no worries but many people know it only as a song from The Lion King. As a matter of fact Disney has copyrighted Hakuna Matata and sometimes the Kenyans, the originators of the phrase need to seek permission from Disney before using the word. They have lost a part of their heritage and we didn’t want that to happen to our Kente. We didn’t sue Marvel but rather wrote to them and told them they needed to acknowledge Ghana for using Kente in the Black Panther movie and they agreed,” Nana Adjoa explained.

The move which was respected by Marvel Studios birthed a conversation with Nana Adjoa pitching Ghana as a location for their movies and also pitching other local folklore as movie story leads to the movie makers.

“Unfortunately COVID-19 hit and and the lead character, Chadwick Boseman also died but now, we are negotiating on how Ghana can benefit from the first part of the movie and sequel,” she indicated.

With support from the board, Nana Adjoa has been able to put in place regulations that require businesses to pay for using artefacts, symbols and symbolic local clothes for commercial purposes.

“So anytime you use the Kente and other things beyond the customary purpose you need our permission. Even local companies need our permission to use our local heritage. Local companies pay lower rates as compared to the multinationals.”

The Folklore Board started a scouting project which helped them identify some 9 companies that used Kente for commercial purposes and roped them into the programme. Presently, over 90 companies now pay the Folklore Board and seeks permission to use the Kente cloth for commercial purposes, and this protects the country’s heritage and intellectual property.

Previous Post

YFM’s DJ Mic Smith makes Avance Media’ Most Influential Personalities in Ghana List

Next Post

Young professionals should pursue diversity – Nat’l Folklore Board Director advises

Next Post
YLeaderBoard Series: Nana Adjoa Adobea Asante; the woman behind the redefined Ghana Folklore Board

Young professionals should pursue diversity – Nat’l Folklore Board Director advises

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

Tweets by Y1079FM
  • Trending
  • Comments
  • Latest
ECG's MD; Samuel Dubik Mahama. - All you need to know about him.

ECG’s MD; Samuel Dubik Mahama. – All you need to know about him.

‘I can’t have kids’ – Burna Boy opens up on being childless at age 31

‘I can’t have kids’ – Burna Boy opens up on being childless at age 31

CEO, Bayport tips on how to unlock opportunities

Be ready for the consequences of your decisions- CEO of Bayport Savings and Loans

GMABC Fantasy League: 2021/2022 prize pot league launched

GMABC Fantasy League: 2021/2022 prize pot league launched

Registration officially opens for YFM’s ‘Rapture’

Registration officially opens for YFM’s ‘Rapture’

YFMs ‘Y Dialogues’ Kickstarts New Series With Issue-Based Voting As The Main Agenda

e.TV Ghana to Broadcast #VGMA2016 Live

"Yesterday was the saddest day in my life" – Soulama Abdoulaye

Absa Bank signals bold commitment to Africa with new purpose

Absa Bank signals bold commitment to Africa with new purpose

Startup Street Global Seminar Offers Valuable Opportunities For Aspiring Entrepreneurs

Over 400 SMEs benefit from CBG and DBG Financial Empowerment Workshop

Over 400 SMEs benefit from CBG and DBG Financial Empowerment Workshop

USA tops international arrivals at KIA with over 100K arrivals in 2022 -Tourism survey report

USA tops international arrivals at KIA with over 100K arrivals in 2022 -Tourism survey report

Recent News

Absa Bank signals bold commitment to Africa with new purpose

Absa Bank signals bold commitment to Africa with new purpose

Startup Street Global Seminar Offers Valuable Opportunities For Aspiring Entrepreneurs

Over 400 SMEs benefit from CBG and DBG Financial Empowerment Workshop

Over 400 SMEs benefit from CBG and DBG Financial Empowerment Workshop

USA tops international arrivals at KIA with over 100K arrivals in 2022 -Tourism survey report

USA tops international arrivals at KIA with over 100K arrivals in 2022 -Tourism survey report

YFM Ghana

YFM, a subsidiary of Global Media Alliance is located and operates in Accra on the radio frequency 107.9FM, in Kumasi on the frequency 102.5FM and in Takoradi on the frequency 97.9FM, forming what is commonly referred to as the Y Triangle.

Follow Us

Browse by Category

  • Arts
  • Campaigns
  • Campus Gist
  • Editorial
  • Entertainment
  • Exclusive Interviews
  • Features
  • International Entertainment
  • International News
  • Lifestyle
  • Loud In GH
  • News
  • Politics
  • Sports
  • Technology
  • The One
  • Uncategorized
  • YFM Accra
  • YFM Kumasi
  • YFM Takoradi

Recent News

Absa Bank signals bold commitment to Africa with new purpose

Absa Bank signals bold commitment to Africa with new purpose

Startup Street Global Seminar Offers Valuable Opportunities For Aspiring Entrepreneurs

  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2022 YFM Ghana - For the young and young at heart.

No Result
View All Result
  • News
    • YFM Accra
    • YFM Kumasi
    • YFM Takoradi
  • Entertainment
    • International Entertainment
  • Technology
  • Sports
  • Holiday Havoc
  • YHotSquad
  • Y-Army
  • Contact

© 2022 YFM Ghana - For the young and young at heart.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.