Managing Director of Diamond Capital Investments (DCI) Microfinance, Selasie Woanyah, has urged Ghanaian youth to consider partnership when they plan to start a business.
“it’s not advisable for people to go into business alone, it would be better to do it together with people you trust”.
Talking to Rev. Erskine on Y107.9FM’s YLeaderboard Series, Mr. Woanyah said, “The starting point on building a business because once you do this, it is easier to get people to support you”.
He noted that, lenders do not lend to people with ideas but rather people ready to build their businesses.
“A bank for instance, does not lend to finance an idea. That is left for another group of funding category. So, my advice to young people is that, focus on building your business. First of all, get the right partners and don’t go into business alone”.
He explained that, it’s typical of Ghanaians to go into businesses alone which is not always appropriate.
“If you can get a two co-founder to make up three founders of a business, it’s the best. You have to look for friends who have different strengths and skills to help build a synergy that will enable your company to thrive” he said.
He further urged the youth to look out for partners who are in agreement and understand the direction of the business.
“When you find such people, write everything down and make sure you all have the same goals, have conversations around the ideas you have and focus on building your product, after build your market to a point where you’re able to sell it”.
He added “for your business to reach the people, you have to go to the street, knock on doors and fish for clients for their business”.
By: Gyamfuah Owusu-Ackom
Follow us on Twitter:@y1079fm
Follow us on Instagram:@y1079fm
Like our Facebook page: Facebook.com/Y1079FM
For more updates visit: www.yfmghana.com
