Chief Operating Officer of Crux Global, Ike Otoo Arhin, popularly known as Gomski has advised Ghanaian musicians to embrace diversity in the creative processes of their records.
Upon keen observation as an African global music distribution expert, he explained that music from Africa has been performing immensely well across the globe, however, these songs carry particular qualities that appeal to the global audience.
“The world is ready for Ghana music we must take up the responsibility and put ourselves together for that global impact.” Gomski urged Ghana’s music fraternity while speaking with Rev Erskine, on Y107.9FM’s Myd Morning Radio Show.
He added that Ghanaian artistes have secured a spot on the table of globally recognized artistes – a statement backed by a viral video of Asians jamming to King Promise’s Terminator.“The fact that its being played in Far East Asia and if Promise has been able to work his way in there, then it means that in the next five six years we can make ten fifteen more Ghanaian artistes penetrate those markets.”
However, he urged all Ghanaian artistes to also make music that will appeal to the global audience and not just Ghanaians. “If you go to America, there’s a type of music that they listen to, if you go to Asia there’s a type of music that they listen to. So if you are in Ghana and you want to make music for people across the world and you feel that it needs to be something that is just comfortable for people in your country, its wrong; South Africa’s Amapiano for instance is a mixture of house music and their local vibe.”
