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Home Entertainment

Holiday Havoc: YFM x PineXGinja Partnership

November 24, 2021
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To deepen the cultural connection between Accra and Kingston, PineXGinja, the biggest Jamaican themed party in Ghana, has announced a partnership with YFM to make this year’s event an unforgettable one.

Ghana and Jamaica share many cultural similarities in music, food, heritage among others.

PineXGinja (Pine and Ginger) is the ultimate merger of Ghanaian and Jamaican cultures, using music and performance to bring out straight vibes for the lovers of the vibrant aspect of Jamaican culture, in Accra, Ghana and Kingston, Jamaica.

In its 3rd year, one of PineXGinja’s differentiating factors is the music. The event assembles the best DJs from around the world: Jamaica, U.K. and Ghana.

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Under the partnership, YGM will support the event in areas of co-curating experience promotion & publicity and offering of YFM Talents – On-Air Presenters and DJs.

Osei Kuffuor, Head of YFM Triangle said: “As Ghana’s leading urban and music radio, YFM is excited to partner such an event that connects two great cultures. As a media outfit, we will use our resources to support PineXGinja in order to give patrons a unique experience.”

Commenting on the partnership, Lakeshia Ford, Co-Founder of PineXGinja said “we are excited to join forces with YFM for the 3rdedition of PineXGinja. With this partnership, we expect mad vibes with high energy for everyone including our audience.”

PineXGinja will be held on 24th December at the Pearly Gate Gardens in East Legon, Accra Ghana.

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YFM, a subsidiary of Global Media Alliance is located and operates in Accra on the radio frequency 107.9FM, in Kumasi on the frequency 102.5FM and in Takoradi on the frequency 97.9FM, forming what is commonly referred to as the Y Triangle.

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