Social Media Week Accra Launches To A Week Of Getting Closer

Social Media Week, the global marketing and media platform is returning to Accra for the 2^nd time at the Accra Mall. The event that saw applauds from the President and got Accra connected will this year be centered on conversations that range from individualism, community, and the bridging gaps in between.
As more and more people join the ever-growing community, conversations bordering on freelancing, brands and consumer relationships, trolling, sustaining consumer engagement among other topics will be at the forefront of the conversations this week. Featuring industry experts like Ann Sackey, Marketing Manager at DSTV, Yaa Boateng, Creative Director and Business Unit Head at Renegades Africa among others.
Speaking at the launch, COO of EchoHouse Ghana Limited, Bright Ayaaba stated “How do we ensure that we are in the game, that we are competing strongly in the next generation of everything, be it social media platforms, technology, content etc. We need to get bolder. We can not win by trying to convince everyone to patronize only made in Africa products, e.g., use my app because it was created in Africa for Africa, we can win by being Bolder and going head to head with all that is already existing. Nothing stops us from reverse engineering, nothing stops us from building upon what exists and using our background to make them better for ourselves.”
The event had in attendance, CEO of Vodafone, Yolanda Cuba, Marketing Manager of the Accra Mall, Denise Asare, the Mayor of Accra, Hon. Mohammed Adjei Sowah, a representative from the Communication Ministry as well as the CEO of the Ghana Tourism Board who shared their support and excitement for Social Media Week, Accra 2018.

• Day 1 which is the 10^th of September is the kickoff event and has been categorized into three main parts namely;

1. The launch of Social Media Week, Accra
2. Mukase Cooking Masterclass
3. Closer Doesn’t Mean Colder

• Day 2 which is the 11^th of September is all about Freelancers and has been categorized into;

1. Morning Kick-off Yoga Class
2. The Gig Economy
3. 10 Things I’ve Learnt From Freelancing
4. Future of Digital Business
5. The Agency of the Future
6. Office on the Go
7. Social Media to the Rescue
8. The Cloud Sessions (A Musical Night)

• Day 3 which is on the 12^th of September will be about brands and consumer and has been broken down into;

1. Morning Kick-off Fitness Class
2. Facebook Masterclass
3. Choosing the Right Channel to Get Closer to the Consumer
4. Future of Business Acceleration
5. Turn Your Start-up into a Major Brand
6. Styling Yourself as a Corporate Brand
7. Building Personal Relationship at Scale
8. Leveraging on Social Media as PR for your Brand
9. Blogging and Social Media Awards

• Day 4 which is on the 13^th of September will be about Tech and Environment Day. This has been categorized into three main parts, namely;

1. Morning Kick-off Dance Session
2. Twitter Masterclass
3. Harnessing the Power of New Technology
4. Work shed Masterclass Major Keys for Content Creators
5. Future of Education
6. Rise of the New Media
7. Search for the GREENGO launch of GREENGO
8. Green GOs
9. Instagram Tribe Fashion Show

• Day 5 which is on the 14^th in September and is also the final day comes everything Content Day and it’s been categorized under;

1. The Goldfish Effect- Effective Consumer Engagement in 5 Seconds
2. Discovering Talent through Social Media
3. YouTube Masterclass
4. “Dare to be Different”- BBC Pidgin Workshop

To attend or be a part of the event, visit, www.smwaccra.com to book a seat.