Yahoo Logo Undergoes Significant Change For A More ‘Energetic’ Look

Yahoo has partnered with design consultancy Pentagram to revamp its logo in order to convey a more “exuberant” personality.
This is the most significant change to the brand’s logo since the last one was unveiled way back in 2013. The rebranding aligns with the release of new services, including a reconstructed Yahoo Mail app.
The new logo focuses on “simplicity” and “amplification” that bares more resemblance to the original 1996 logo, according to Pentagram. The new design sets “y” and “!” at an angle of 22.5 degrees in order to create a “forward tilt.” As a result, there is more vitality to the look.
The font of the logo has also been changed to ‘Centra No. 2 Extrabold’, so that the letters are thicker. They are also modified for geometric alignment. For easier social media use, the logo is made even more compact with a “y!” monogram. It is also more effective to convey the sub-brands such as Yahoo Finance and Yahoo Sports through the smaller icon.
The logo either appears white against a purple surface, or purple against a white surface to allude to Yahoo’s signature color since 2003. This time though, the palette is a bright shade of purple known as “grape jelly” for the primary color.
Viewers can take a look at the different forms the new logo takes, heralding a new era for Yahoo.
designtaxi.com