Ghanaian musical sensation, Bryan the Mensah, has shared his perspective on what is meant by commercializing music.
According to him, “you need to know what you love and how it works to be able to do what you love.”
“What that means is, you need to know the business side of things and for me, I think I devoted a lot of time figuring out that side of me so I’m not really bothered about how people react the music I make, as long as that is the kind of music I want to make and serve,” he said.
He told Foster Romanus on e.TV Ghana’s Late Nite Celebrity Show, “I am not in a rush or intimidated by any kind of pressure to follow trends because, with my experience what I can say is there is no such thing as wasteful music or there’s no type of music that doesn’t have any purpose at all.”
He believes that as long as you can find purpose for what you make, you can create a stream of income from that.
He however shared that, commercializing music has been made to sound very objective in the sense that, “when you say commercial, then it means you’re talking about Afro beat or pop music but then commercial really just means that you can sell. So, as long as you can find a way to make money from it, you can sell.”
By: Gyamfuah Owusu-Ackom
