Celebrated dance artist and choreographer Incredible Zigi, has expressed his utmost gratitude to Guinness Ghana for the ‘Black Shines Brightest’ campaign.
In telling the Black narrative, Zigi is partnering with Guinness to work with real culture makers from across the continent who demonstrate how ‘Black Shines Brightest’ in a range of different ways.
Speaking with Y97.9FM’s Chelsey Sey on the PillowTalk Show, Zigi said, “I have been creating dance challenges that have gone viral to the extend of Janet Jackson doing the dance steps and people weren’t paying attention but Guinness did and they are helping me.”
However, the ‘pilolo’ dance originator has achieved quite a lot in his career as a dancer. He is the first Ghanaian dance artist to ever get featured on several articles including the famous Global Grind twice, booked in other countries such as Nigeria, Rwanda, Russia and the United Kingdom respectively, and currently one of the most influential dancers in Africa specialized in Afro Dance and Hip Hop.
Zigi said, “it gives me the opportunity to let people know black is bright, black is gold, black is bold, black is everything and I feel this campaign walks in line with my vision.”
‘Black Shines Brightest’ is a new Pan African campaign celebrating the iconic black liquid enjoyed all over the continent for over a century. This exciting new campaign is inspired by the bold and unique black beer of Guinness stout and brings together passionate and creative individuals to celebrate the spirit of Guinness and its home across African markets.
By: Naa Yarteley Yartey
